Pixeworks®

Brand Preservation

by: Javia Flemmings on

Branding is fundamental to distinguishing your product/service from others that may be similar and influence those which are complementary. In branding it is also important that a company does not undermine its product by representing itself below the standards expected or below the standards of its “Class.” The perfect example of this is the new highly acclaimed 3 minute Cartier advertisement production! It has created a major stir among major industry players. Ad Age has reported that it cost approximately $5.3 million to produce excluding the advertisement airtime; and a turnaround time of 2 years from Pre-Production to Final Output.


This high end production does an excellent job of creating nostalgia and an emotional connection with its target audience.  It has excelled at matching its product class with the promotional material it produces. We couldn’t possibly expect a company of Cartier’s caliber to produce a video costing anything less than $5.3 million. Perhaps this ad has opened the market for your company to invest in a short film promotional piece!


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